(Rajesh Seshachalam, Founder & CEO – Leadzippo). Back in 2007, I started my careers with Digital Marketing and worked with many industries like e-commerce, SAAS & B2B companies. Every company I worked with does cold calling to generate leads and end up fail. My job is to figure out some way to find right customers contact details to close the deal and I thought cold email could be a much better option before start with cold calling.
One thing I understand for sure is cold calls won’t work until you connect with them some way. Personally, I hate cold calls and of course hate receiving them.
I am just going to explain you step by step process how I go about building the B2B email list in my earlier days.
So, How to Get Started?
I believe that one of the best lead prospecting resource is LinkedIn which has over 400 million business professionals in it. And the best way to attract your B2B prospects is reaching the right people with right email outreach. Before we start an email outreach, you must build a valid email list of your target audience like key influencers or key decision makers who can buy your product and service. So first define your target audience – you must know your target audience better than anyone else.
How to build your email list?
Step 1 – Login to your LinkedIn account and just do advanced people search with available condition filters whom you think suitable to promote your product or service. Example- you can see that I searched for CEO in the UK
Step 2 – Then make a list of all prospects you want to reach out into excel like below
Process of finding corporate email address of any person
Every marketer and salesman finds difficult to source the correct contact email of their targeted prospects. I learned & developed techniques to source corporate email address of any person by looking up multiple sources like business directories, search engines and other web resources to build my targeted email list which helps my sales team to engage with more customers via cold email outreach.
Why Leadzippo Started?
I thought it would be very selfish to keep myself that lead prospecting techniques that I used to prospect and source business email address of any person in the world. I wanted to make every B2B sales and marketing professionals lead prospecting life easier to find their future customer’s contact emails. So that’s the reason Leadzippo founded by me and Prakash Seshachalam, co-founder | Chief Product Officer, who brings my vision into the creation.
You can find anybody’s corporate email address with Leadzippo, best B2B list building software available in the market. Get started with free Leads.