Lead generation is still among the most crucial and difficult problems for B2B businesses. As per a poll of over 2,000 B2B companies by trade publication B2B Magazine, 60 percent of respondents stated that producing more prospects are their biggest difficulty in 2017.
Building brand recognition and correctly measuring functionality were also significant challenges to almost 40 percent of B2B marketers, the poll found.
One-third of B2B marketers do not track where their leads come from. They’re falling back on the job concerning assessing where and how they locate their best leads, the poll found.
If it comes to measuring prospects, the best is (42 percent) of B2Bs assessed outcomes across all significant advertising and marketing channels, such as email, offline conference and mobile advertising. Of all stations, email marketing was the best B2B advertising technique, based on polls conducted by Ascend2 and Research Underwriters, advertising research associations.
Search Engine Optimization (SEO) and articles advertising tied for the 2nd position, with content promotion coming at 3rd place. Nearly no B2B marketers state mobile marketing is successful, the poll found.
The major barrier for B2B was in utilizing social media marketing like Facebook Pages and Twitter for lead generation purposes. Almost half of respondents reported that this was among the toughest approaches to do. Content came in second, however additional proof of this inventory that B2Bs put within this strategy — but the challenge they confront is putting out sufficient quality stuff.
The principle objective of lead generation among B2Bs was enhancing the quality of prospects (58 percent), followed closely by converting more leads for clients (55 percent). Fewer than half (42 percent) cared most about getting more prospects, targeting the correct people and businesses is much more important than just getting as many prospect contacts details.
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